Self-image is a big problem for many women Free Essays

Mental self portrait is a major issue for some, ladies, including myself. Numerous evenings are spent at the rec center, working out for quite a long time, attempting to shape the body into what society considers â€Å"attractive†. In the wake of running for thirty minutes and 500 crunches, you remain before the mirror in the women’s storage space in objection. We will compose a custom exposition test on Mental self view is a major issue for some ladies or on the other hand any comparative point just for you Request Now At that point you state to yourself, â€Å"I’ll be back tomorrow. † Sound natural? That’s in light of the fact that it is! Numerous ladies face issues about their bodies in light of Britain’s ridiculous generalization of what is attractive. Types of media, for example, youth toys, magazine ads, and TV have had a negative effect on young ladies and ladies (specifically) all things considered. A portion of the nerves that accompany the diversion industry’s view of â€Å"what is attractive† tend to prompt significant issues, for example, low confidence and dietary problems. Since early on young ladies have confronted the weight of accomplishing physical flawlessness even from the toys they play with; the unreasonable body-ideal estimations of the famous youth toy Barbie. Young ladies love from Britain to Brazil love Barbie. Barbie is extraordinary compared to other selling toys on the planet and could clarify why Barbie has been blamed for setting a negative generalization for kids in the public arena. The huge difficulty is by all accounts Barbie’s current figure-long legs, thin midsection, tight hips, and adequate chest. In addition to the fact that Barbie depicts what society considers alluring She has everything young ladies long for, an ideal house, figure and beau, Sending a subtle cue to society; If you get the body you can get The person, the Malibu sea shore house, with a pink convertible in the carport. As young ladies develop more established they set out to settle their Barbie dolls and, along comes another and increasingly extraordinary time of what they are presented to new types of media. For example, the teenager magazines including articles about young men, magnificence, and design. Be that as it may, They are sandwiched between glamorized promotions for excellence Products, messages by and by being sent of the body great and ‘lifestyle perfect’ Previous youth messages of the scandalous Barbie doll by and by being pushed into the essences of immature young ladies. Be that as it may, this time Britney Spears is the new Barbie and she’s genuine. Going around in her scanty harvest tops and impeccable pop star beau; she has everything, doesn’t she? Young lady (under 25) are progressively fixed on a superstar culture where the models’ and actresses’ bodies are impressively more slender than they’ve ever been before, and is alluring and engaging for little youngsters to stand up to. Since these entertainers, pop stars are good examples for young ladies across the nation, they impact the manner in which young ladies think, act, and attempt to look, Scary thought†¦ Britney likely could be the new Barbie†¦. Has the subsequent quest for slimness become another religion? Furthermore, is simply the media answerable for low regard and dietary problems? That likely could be a contributing variable yet unavoidably it will consistently be down to the individual themselves. 2003 every year where there is no positive body shape or way of life, we should simply try and grasp acting naturally, not need what any semblance of Victoria and David Beckham have, or need Britney’s ‘perfect body’. The main individual that you should live with for your entire life is you, not Posh! It is significant for ladies, including myself, to acknowledge society’s principles of what is attractive are unreasonable just as undesirable. In this way, whenever I go to the exercise center and gaze into the full-length reflect in the women’s storage space, I will acknowledge myself for who I am. I may not be as slight as a magazine model or as alluring as a TV entertainer, yet be content with your self as the internal excellence consistently radiates through. Step by step instructions to refer to Self-picture is a major issue for some, ladies, Papers

Demonstration of Architectural Creativity †MyAssignmenthelp.com

Question: Talk about the Demonstration of Architectural Creativity. Answer: Presentation: The colosseum was planned and developed with the fundamental point of facilitating warrior shows combined with a sample of excellence and style. The amphitheater and the shows it facilitated were an image of roman culture the executives (Hopkins 2011). It was intended to be the biggest the biggest amphitheater in the Roman world with a group limit of around 50,000 individuals. The whole structure was a wonder, situated in the city of Rome. The development of the structure started during the rule of Vespasian and finished when his child was on the reign in 80 AD. The field is oval formed and highlights a celebrated solid structure total with lines of seats. Under the field, there was arrangement of all administrations required for the shows, for example, creature enclosures, instruments and stores(Coarelli 2007). Typically, a fence would be raised when wild creatures were inside the field in order to keep the creatures from ambushing observers. The structured fuse the development of an underground section connecting the warrior preparing school and the venue for simple access. Shimmering gold shields were utilized to enliven the highest point of the outside of the structure. The outside doors were curved and the supporting sections were semi-roundabout. The styles of the segments shifted relying upon the story with for example the top sections were of luxurious Corinthian request while the base were of basic Doric request. The colosseum was totally different from other Greek and Roman Public buildings(Hopkins 2011). The outside of the colosseum was an exhibition of structural innovativeness combined with magnificence while the inside gave a stage to the feature of Roman culture and sports. The colosseum remained as a symbol of structural plan in the roman realm and its structure was imitated all through the empire(Welch 2007). Adornment V Purity of Form/Space Christian Gothic Churches, for example, the York Minster in the United Kingdom were made to move stunningness and love as a position of love. The houses of worship were terrific and tall, benevolently clearing upwards with style, tallness. Gothic is gotten from a clan that was the embodiment of intensity in Europe, the Goths. One of the most Iconic highlights of the style in Gothic temples was the sharp curves ribbed vaults. The ribbed vaults were formed like within a vessel, thus accepted to be an image speaking to the congregation as where Christians venture takes place(Spanswick 2014). The connection between the Gothic structures and God is striking. Their vainglorious nature was for the magnificence of God. Each rib vault is an image of a philosophical thought and each visually impaired arcade spoke to a place of worship of faith(Meades 2011). The littler structures were worked of poor material contrasted with the bigger ones that were better yet at the same time fabricated dependent on the accessible assets and local point of reference the board. The structural style of the structures depended on the ceremonial elements of the church buildings as the seat of a religious administrator. It is in this places of worship that Christian practices, for example, book of scriptures perusing, offering of petitions, festivity of the Eucharist, proclaiming of messages and singing of songs. Remotely, the holy places were adorned compositionally by utilization of tracery, arcading, sections and moldings(Wikipedia 2017). For places of worship that were made out of stone, models were the most dominating type of improvement. The illegal City was intended to be a symbol of the magnificent force and an impression of philosophical and strict principle(Wikipedia 2017). It was to be the focal point of the old Beijing City and should fill in as the political and custom capital of the antiquated China. This made the structural planners to follow the Confucian philosophy that was answerable for holding the social texture of the Chinese together. The format of the city was with the end goal that the exercises that should have been led depended on the members social job. Ones situation in the illustrious family decided their place in the courts of the Forbidden City(Peng 2015). The originators decision of engineering style included the Chinese feeling of society pecking order. There plans depended on the state building norms of the eleventh Century that gave structure particular to various kinds of structures relying upon the economic wellbeing in Chinese society(Peng 2015). The internal court had the living arrangements of the workers, the family members of the ruler and the sovereign himself. There was an expansion in the rise as one moved towards the focal point of the Forbidden City. The expansion represented the heads power(Jarzombek and Prakash 2010). The external court was basically for people in general and the related open functions. A portion of the emblematic plans joined in the Forbidden City incorporate the utilization of yellow shading which was the rulers shading. This was prove by the utilization of yellow coated tiles for material. Both the St. Dwindles Basilica and the Tempietto were a piece of the renaissance design. Renaissance engineering was rehearsed in Europe between the fourteenth and seventeenth hundreds of years. As far as style, it obtains from the past Gothic design. The renaissance engineering stresses on the geometry, evenness, consistency and extent of parts. Components of the structure are orchestrated in a methodical way and there was expanded utilization of hemispherical vaults specialties, and half circle curves. The utilization of renaissance design gave a stage to sound commitment with engineering the board when individuals can draw in and comprehend it more. The Tempietto was an ideal epitome of this style of engineering structured by Bramante. The significant accentuation is on the amicability of the extents, the balance of the Doric request and the effortlessness of the volumes. The arrangement area is roundabout, speaking to divine protection(Flon and Chambers 1984). The focal arch of the St. Diminishes Basilica is obvious in Rome. The St. Diminishes square methodologies the basilica with tall corridors. The basilica is situated at the opposite finish of the square and is finished with immense segments. The long hub in the basilica is predominantly engaged onto the pulpit(Haris and Zucker 2014). In the two structures, the divider are finished with segments daze curves and pediments. In the renaissance design, components can be spilt into exactness. For instance, both of the structures talked about have exteriors that can be part evenly about the vertical hub. Renaissance Symmetry and assigning is apparent all through the whole structure for instance, the curves and the arrangement of pilasters can be proportioned. The situation of the windows and segments show movement to the center. The structure of the journey church by Balthasar in Bamburg, Germany depended on the Baroque engineering. Elaborate style of engineering began in the sixteenth Century and gave more knowledge into the structure, light and sensational force. It concentrated on feeling and faculties as a way to deal with plan and comprehension of engineering. Neumann utilized a mind boggling plan segment that resembled a cross with a progression of ovals(Kleiner 2013). The roof of the basilica was given enormous window openings that would permit common light to enlighten the inside. This was enhanced by the windows that likewise permitted light into the structure. This light given a fabulous sandstone faade to anybody inside the structure along with a wonderful and warm vibe. Development of the journey church was begun in 1743 and was finished in 1774. The inside of the structure was a result of rococo engineering. The exteriors were profoundly enhanced along with numerous bends. The Baroque style requests to the feelings and sentiments of the clients and furthermore give an announcement of riches. More consideration is paid to the improvement of a structure instead of to the structures for help. The structure is a design of bliss, where there is finished light of the inside making the magnificence of the enlivening sections be noticeable to all, the change is fabulous and stands triumphantly as an image of authority(Smith 1990). Recorded Origins V Contemporary Innovation Pioneer engineering was utilized by the principal pilgrims in North America. The settlers were from England and other European nations henceforth coming about to blended ideas of design received relying upon ones nation of root. Between 1770-1700, the Georgian style of design was the for the most part utilized. It was a mutt of the extravagant, Neoclassical and Renaissance design. The White House, situated in the United States legislative hall is a case of the Georgian design. The modelers of this period(colonial) depended vigorously on Old world architecture(Wikipedia 2017). Thomas Jefferson was one of the main draftsmen who attempted to concoct an exceptional structure after the insurgency war. He started a priority of altering old structures for current use as can be found in his plan of the capital structure in Richmond. Jefferson put together his structure with respect to the Maison Carree, an old Roman structure in Nimes, France(Kukla and Kukla 2005). He brought another influx of neoclassicism that corrupted the Georgian Architecture with the historical backdrop of expansionism. Another of Jeffersons progressive engineering was the Monticello House. He obtained from Andrea Palladio building plans. The structure has four Tuscan sections, a vault, and focal corridor lit up by regular light from above. Benjamin Latrobe was a solid defender on complex immaculateness in structural plan. He put together his work with respect to the Greek recovery architecture(Cotter, Roberts and Parrington 1992). He structured the Bank of Pennsylvania in the province of Philadelphia in 1801 utilizing this style. The structure followed that of the notable sanctuaries of Greece. Post unrest engineering was blended. Nobody specific design style was followed. Every fashioner base his structured relying upon their inclination. Despite the fact that some obtained styles from different nations, some strong designers like Thomas J

The Victorian Period Was a Time of Change

The Victorian Period Was a Time of Change The Victorian Period spins around the political profession of Queen Victoria. She was delegated in 1837 and passed on in 1901 (which put an unequivocal end to her political vocation). A lot of progress occurred during this periodbrought about on account of the Industrial Revolution; so its not amazing that the writing of the period is frequently worried about social change. As Thomas Carlyle (1795â€1881) composed, the ideal opportunity for levity, untrustworthiness, and inactive chatter and play-acting, in numerous types, is passed by; it is a genuine, grave time. Obviously, in the writing from this period, we see a duality, or twofold norm, between the worries of the individual (the abuse and defilement both at home and abroad) and national achievement - in what is regularly alluded to as the Victorian Compromise. Regarding Tennyson, Browning, and Arnold, E. D. H. Johnson contends: Their works... find the focuses of power not in the current social request however inside the assets of individual being. Against the background of mechanical, political, and financial change, the Victorian Period will undoubtedly be an unstable time, even without the additional entanglements of the strict and institutional difficulties brought by Charles Darwin and different scholars, essayists, and practitioners. Consider this statement from Victorian creator Oscar Wilde in his introduction to The Picture of Dorian Gray for instance of one of the focal clashes of the writing of his time. All workmanship is on the double surface and image. The individuals who go underneath the surface do as such at their own danger. The individuals who read the image do as such at their own risk. Victorian Period: Early Late The Period is frequently partitioned into two sections: the early Victorian Period (finishing around 1870) and the late Victorian Period. Authors related with the early period are: Alfred, Lord Tennyson (1809â€1892), Robert Browning (1812â€1889), Elizabeth Barrett Browning (1806â€1861), Emily Bronte (1818â€1848), Matthew Arnold (1822â€1888), Dante Gabriel Rossetti (1828â€1882), Christina Rossetti (1830â€1894), George Eliot (1819â€1880), Anthony Trollope (1815â€1882) and Charles Dickens (1812â€1870). Essayists related with the late Victorian Period incorporate George Meredith (1828â€1909), Gerard Manley Hopkins (1844â€1889), Oscar Wilde (1856â€1900), Thomas Hardy (1840â€1928), Rudyard Kipling (1865â€1936), A.E. Housman (1859â€1936), and Robert Louis Stevenson (1850â€1894). While Tennyson and Browning spoke to columns in Victorian verse, Dickens and Eliot added to the improvement of the English epic. Maybe the most quintessentially Victorian wonderful works of the period are: Tennysons In Memorium (1850), which grieves the loss of his companion. Henry James portrays Eliots Middlemarch (1872) as sorted out, shaped, adjusted piece, satisfying the peruser with the feeling of plan and development. It was a period of progress, a period of incredible change, yet in addition a period of GREAT writing!

Class Distinctio

Jane Austin studies the manner by which individuals put the significance of status to their activities, as we see the qualification between the nobility and exchange being entwined in her books. In her article on Class, Juliet Master comments that, â€Å"Class distinction was obviously an unavoidable truth for Austin, and an intense perception of the fine terminations between one social level and another was a vital piece of her business as an author of sensible fiction† (1 15).In Pride and Prejudice, Mr. Collins educates Elizabeth to dress essentially, and not to attempt to duplicate the rich clothing of her high-standing leader Lady Catherine as he says, â€Å"Lady Catherine is a long way from necessitating that style of dress in us which becomes herself and her little girl She jumps at the chance to have the differentiation of rank preserved† (138). The qualifications in class are not exclusively to be available, yet they likewise must be seen. Be that as it may, Jan e Austin sets moral status against economic wellbeing, and for her tutus must be earned and not inherited.In Pride and Prejudice, Elizabethan early introduction of Mr. Dairy's treatment of Victims, makes his ethical norms to be not deserving of his remaining in the public eye. Be that as it may, when she finds out about his broad duties and goodness from his hireling, her assessment of him changes as Mrs. Reynolds says, He is the best landowner, and the best ace, that at any point; dislike the wild youngsters needlewoman's acclamation offered on him by Mrs. Reynolds was no frivolous nature. What commendation is more important than recognition of a smart worker? As a somewhat, a proprietor. An ace, she thought about what number of individuals' bliss were his guardianship! Ђ? How much joy or torment it was in his capacity to bestow!†¦ Every thought that had been presented by the maid was positive for his character. â€Å"â€- Jane Student's characters continually continue helping each other to remember their social class in the public arena. Dairy highly esteems being a man of honor with all the obligations and commitments that his status involves in Pride and Prejudice. Caroline Bentley likewise continues advising him that he would be bringing down himself by partner with the Bennett family s they are associated with exchange. What she overlooks is that the wellspring of their family fortune on which their status is established is trade.Emma is a rich lady who wouldn't like to connect with the white collar class in Emma. Janet Todd contends that, â€Å"Emma needs Highborn to stay as practically medieval, writing material through time, with the goal that she will consistently be ‘paramount'. † (96) This proposes social class is imperative to her and this depicts the life of the privileged people in Student's day who were against change. Jane Austin addresses exactly what it is that makes a genuine men of honor or a woman. Social ann. mus t be a piece of it however interrupting by the case of Lady Catherine. Her oppressive prevalence and feeling of her own nobility is apparent in all she says and does.Her certain power and option to control individuals' lives is clear when she stands up to Elizabeth about her supposed commitment to Mr. Dairy as she says, â€Å"your coalition will be a disrespect; your name will never at any point be referenced by any of us† (186). Clearly in light of her status, she imagines that she can treat others the manner in which she needs. She feels that Elizabeth isn't fit to wed Mr. Dairy since they do to have a place with a similar social, class however her girl does. In light of her showdown, Elizabeth discloses to Lady Catherine that â€Å"Dairy is a courteous fellow; am a man of his word's little girl; so far We are equal† (186).However, Elizabeth isn't prevented by Lady Catering's dangers and status. Juliet Macerates comments that, â€Å"so much recommends that for Austi n there is nothing divine about royalâ ¶y', and very little that is extraordinary about companions. Truth be told characters with tittles †or ‘handles to their names' as the Victorians used to state †are only occasionally honorable in the novels† (1 16). Despite the fact that Lady Catherine holds a title, she is ethically and mentally not commendable. It is just any semblance of Mr. Collins who need to move up the social stepping stool who capitulate to her every impulse, as she appreciates Mr. Crash's adulation and his excitement to give it.In an endeavor to stay in her great books and to stay with the of any semblance of Lady Catherine, Mr. Collins even knows what number of windows Risings home has. He uncovers his pomposity in remarkable indulgent talks and massive endeavors at basic show of manners. Despite the fact that Lady Catherine thought of herself as Ewing predominant, her preferences are hostile and vainglorious. This is on the grounds that she nee ds inalienable insight and reproducing. Her mentalities and conduct offer an enlightening difference to Mr. Dairy. Who doesn't wish to flaunt like other youngsters in his shoes.However, similar to his counterparts, he loathes the lower social class. This becomes apparent when he advices Mr. Bentley to cut off his association with Jane. At the point when Elizabeth charges him that he had not carried on in an honorable man like way, he understands how â€Å"selfish and domineering' he has been. Through Elizabethan inciting, he discovers that while status is significant, genuine reproducing isn't reliant on rank. Here Jane Austin needs us to pragmatist that, despite the fact that the upper class are from a higher class they are not unique in relation to different classes. It isn't predominance that makes one a Lady or an honorable men however it is compassion.In Emma, Mr. Chivalrous is a genuine men of honor since he doesn't value his position. Dissimilar to different status-cognizant individuals of his position, he strolls as opposed to riding in his carriage. His carriage is just used to move Miss Bates and Jane Fairfax. He deals with his own domain and he doesn't look downward on others as we e him in speaking with his inhabitant Robert Martin. Interestingly in Sense and Sensibility, Mr. Dashboard, is lacking of the devotion that makes great guardians and moral blue-bloods of Mr. Dairy and Mr. Knightly.Through class differentiation, Jane Austin additionally causes to notice the injustice of primogeniture, which unreasonably benefits one relative to acquired the entire home, rather than isolating it similarly between kin as would be the typical activity today. This permitted the main conceived child to acquire everything while others stayed with nothing. This was done as such as to save the state and the family name, provided that the home was to be separated then it would in the end arrive at an end.In Pride and Prejudice, the Bennett young ladies are to be t urned out of Longhorn at the passing oftener father, on the grounds that the bequest must be acquired by a male connection who will keep it the family. Thus in Sense and Sensibility, the Dashboard young ladies are made destitute on the grounds that the old honorable men Mr. Dashboard needs the family home to go to a male beneficiary who will give it to his children. This at that point renders the female kin to be second rate compared to their male kin as Juliet Master contends, â€Å"one may assume that the filings in a solitary family would be nearly by meaning of the equivalent rank.But even here there are checked contrasts in status, among children and little girls , as well as between one child and another' (119). Not exclusively does Jane Austin censure the injustice of the legacy framework, yet she additionally communicates dissatisfaction with the huge distinction in glory between senior little girls and more youthful little girls. In Pride and Prejudice, we see Elizabeth sa ying, â€Å"l figure it will be had hard upon more youthful sisters, that they ought not have a lot of society and beguilement in light of the fact that the senior ay not have means or tendency to wed early.The last conceived has as great a privilege to the delights Of youth as the first†¦.. During Jane Student's time, the oldest little girl was more lofty than her more youthful sisters. Jane is called Miss â€Å"Bennett† while her sisters are tended to by their first names. The more youthful little girls couldn't be out in the public arena before the oldest. While if the more youthful sister got hitched before the oldest, she likewise picked up prevalence over her senior sisters as we see Lydia saying to her oldest sister Jane, â€Å"ah!

Is Evolution True Essay Example | Topics and Well Written Essays - 250 words

Is Evolution True - Essay Example People who have better endurance qualities will have more noteworthy possibility of replicating and give those attributes to the off springs (Shubin, 2009). Near life systems is the proof that two distinct types of creatures share comparable anatomical similitudes, for example, comparative bone structures. For instance, whales and hummingbirds have tetrapod skeletons that are acquired from a typical predecessor. Nonetheless, their bodies have changed and parts have been lost through normal choice. Another model that unmistakably exhibits this is the likenesses among crocodiles and gators (Coyne, 2010). Similar embryology is another idea supporting the hypothesis of regular choice. Every single vertebrate undeveloped organism follow a comparative formative way due to their normal family line. These incipient organisms have a comparative fundamental body plan because of the comparative arrangement of qualities they show. For instance, the undeveloped organisms of people, fish, feathered creatures and bunnies look fundamentally the same as during the beginning times. Likewise, they all have gill cuts and two-chambered heart (Shubin, 2009). Taking everything into account, advancement by characteristic determination can in any case be displayed in everyday life. For instance, these days microscopic organisms and infections are continually getting impervious to anti-microbials that would work viably beforehand. Additionally, if two individuals get into a battle, the most grounded is probably going to win or whereby the most grounded and quickest sperm cell for the most part prepares the ovum in

Write My Literature Review

Write My Literature Review Literature Review Writing Service Home›Literature Review Writing ServiceTake Advantage of Cooperation with Our Literature Review Writing ServiceDissertation writing is one of the most important and challenging tasks of the whole student`s life. Writing a dissertation usually requires much time and efforts because a student needs to focus on every stage, both prewriting and writing one. As such, in your dissertation, you need to introduce the problem that is significant and relevant to the discipline. In addition, you need to work on the literature review chapter, in which you should refer to the findings of other researchers. If you feel that you cannot cope with this task well, we recommend you to address to a professional literature review writing service and ask for professional assistance.Literature review writing can be so inspiring if you know how to do it right.  But if you dont? We recommend you not to wait for motivation or inspiration.  We can write an excellent custom l iterature review right now. (Only Reliable Payment Systems)What Is a Literature Review?In order to write a great dissertation, a writer should understand essential peculiarities of every its part. When it comes to literature review writing, you need to understand that in general, the literature review implies synthesizing and generalizing the thoughts, opinions, and ideas of other people. Without copying their findings, the writer should present an objective research and show to his/her audience what was already found about the topic.

ADHD in Adolescents - Free Essay Example

The school system is degrading students mentality by limiting them to be less creative. This is leading to the over-prescription and misdiagnosis of ADHD in adolescents and creates the possibility for later neurological problems later on in life. The shift in students stress levels between grades can be related to the amount of prescriptions and the diagnosis of children. According to the CDC, an estimated 6.1 million children between the ages of 2-17 have been diagnosed with ADHD. Between the ages 2-5, there is an approximate 388,000 that have been diagnosed with ADHD compared to the 6-11 year olds of which a shocking 2.4 million have been diagnosed (CDC). Most preschools start accepting children at around the age of 2 and most kindergartens start with children aged 5-6. From then on, these children are being forced through the school system where they are constantly being crammed with more and more information until they reach third grade (8-9 years) where they start doing standardized testing. As stated by Sir Ken Robinson, a speaker in the Ted Talks on schools isolation of childrens creativity, the school system runs on a factory ideal that only differentiates students by their manufacturing date. This makes room for speculation on whether the school system is actually helping students benefit or not. In order to be able to understand whether school is the problem with the way adolescents are being prescribed with ADHD medication, the symptoms of ADHD need to be understood. Attention-deficit/hyperactivity disorder is a mental condition that affects a persons ability to maintain their focus on tasks and in more advanced stages can show signs of aggression. Some of the most prominent symptoms of ADHD include impulsivity which leads to overactivity, poor cognitive control, uncontrolled tempers, and social disregard (Speranza). In a study conducted by the European Research Network on Borderline Personality Disorder (EURNET BPD), ADHD can lead to the development of BPD, border line personality disorder, later on in the patients lifetime. In their experiment, they had found that the aggression and impulsivity associated with adolescents experiencing ADHD in their younger years led to more predominant symptoms such as self mutilation, anger spurts, and possible advancements into depression. (Speranza). It would be different if this wasnt such a commonly diagnosed problem. In the words of Meika Loe, author of The Prescription of a New Generation, U.S. college students today are among the first to be raised in a society where prescription drugs are an everyday commodity socially branded and advertised directly to consumers not unlike cars and blue jeans. ADHD is a mental disorder that is directly affecting the younger generations and it is leading to more advanced neurological problems later on. The school system is mass producing these kids to be more controllable while they are in the classroom, which is doing nothing but causing their creative mentality to diminish.The ADHD epidemic can be related back to how schools are now beginning to decrease in the number of extracurricular activities. Over the past several years, the public school system has been experiencing drastic budget cuts, but have also been trying to increase the overall achievements of students academic capacity by increasing the SAT scores, GPA, and absence rate. Studies have found that students have experienced improvement rates in behavior, have begun getting better grades, have completed school, and have developed a more pronounced social aspect while theyre enrolled in some sort of alternative class(Erin). So why would the school system choose to get rid of these programs? The limits to the schools funding has caused a mass need for budget cuts to be made, which in turn has caused many schools to stop upholding their extracurricular programs instead of firing their teachers to cover the budget loss. As Mr. Eddy Zhong states, Over just these 5 to 6 years in the education system these creative children have turned into these teenagers that are unwilling to think outside of the box. Mr. Zhong used this in a speech conducted as a TED talk on the way schools make children less intelligent. He followed up his previous statement by saying that While school can make you more academically intelligent; it can teach you physics, algebra, calculus, it is diminishing the childrens creative intelligence. The reduction of schools extracurricular activities limits the amount of social expressiveness of these children and it is doing nothing but make kids feel more pressured that they have to be forced through this standardized grading structured environment where the only thing that helps them is the letter grade they get on their next history exam. Without expression, these children arent getting the creative thinking they need to be able to function in the classroom and in their social lives . Many people may argue that the schools arent the problem with the way ADHD is being diagnosed in the United States. ADHD is not a neurological disorder specifically found in younger generations, however ADHD is much more commonly found in adolescents in comparison. The school system is promoting the anesthetic learning of students by trying to slow them down and focus on the same repetitive things they have been teaching for years. For example in his opening speech, Mr. Stephen Toni had taken a different approach to the topic. He starts out, My name is Stephen Tonti and I have ADHD and I was first diagnosed with ADHD not by a diagnostician, or private practice, or a pediatrician, but by a second grade teacher. Mr. Tonti was giving a speech on how ADHD is a difference in the cognitive thinking of a person not a disorder. Mr. Tonti had actually been rejected for his acceptance to the same middle school at which the teacher worked at because he had ADHD. The problem with ADHD is not the disorder itself, its the concept that have been adapted over time to try and sedate and mask the thinking of people with ADHD, simply because they differ from us in the way they think. Mr. Tonti had covered the concept of ADHD from the perspective of someone who li ves with this disorder, and he describes it differently from just the textbook definition of how someone with ADHD thinks. People with ADHD arent necessarily always going to be out of focus from what they need to be working on, but when they find something they are good at and can really put attention into, they show full concentration, and this is what seems to be missing from nearly every research paper done by any random psychiatrist who just happened to do a survey on a select few people. The school system is trying their best to keep their standards up for the schools benefit because if progress isnt shown then there will be trouble on their hands, and they arent focusing on trying to figure out what is most beneficial to the students, instead they are trying to find out the quickest and easiest solution to keep their students on track and ready to pay attention to their boring lecture. Overall, ADHD is still a growing problem that only seems to be getting worse, and drugging up these adolescents in order to get them to deactivate and slow down is doing nothing but decaying their creativity and demobilizing their capacity to handle problems by themselves. The school system puts a label on these students and picks and chooses whether they want to deal with the hassle of trying to keep them on their medication or not when they should be thinking about how they could try and find something that these adolescents can focus on and really put their best interest into. The problem is that they arent trying to solve the problem, they are just sedating it.

The Presupposition Of Preparing For A Career - 896 Words

The presupposition of Preparing for a Career by Bok indicates that vocational majors and liberal arts major could merge to help students become successful in college. Bok states that vocational majors prepare students for the future career, but students needs liberal arts in order to learn to think critically and read what one’s learning. The three archetypes that exemplify what college should do to help students develop intellectual breadth are to combine the vocational and the liberal arts together, create more opportunities for students to build connections, students are required to learn liberal art in order to learn how to think critically and wisely and lastly instructors should give student feedback and what other employee do to solve a problem in that field. Many students go to college to make more money after one graduates. In Preparing for a Career, Bok said â€Å"The practical question then is not whether many students are unwisely choosing vocational majors, but whether both liberal arts and vocational programs could do a better job of reconciling the career needs of students with the other goals of a rounded undergraduate education. (Bok, 341)† Bok states that most students study in vocational majors because it is more beneficial for them than a liberal arts college, but without liberal arts, students wouldn t be able to start a career. Bok argued that it doesn’t matter whether the student chose vocational and liberal arts major because the college is supposedShow MoreRelatedFamily Counseling Approach: Narrative Counseling3210 Words   |  13 PagesThe main activity in narrative therapy is to repair the client’s life story (Rennie, 1994). The analysis of the study revealed that storytelling is a primary way of dealing with an inner disturbance. Clients may use a story to delay an entry when preparing to enter a disturbance. They may tell a story as a way of managing their beliefs associated with the disturbance. Once engaged in storytelling, they frequently reconnect with the disturbance whether they intend to or not. Understanding what isRead MoreOn Being Anointed and the Great Awakening Essay3429 Words   |  14 PagesThe preacher must be aware of the presence of the Spirit as they do their work. James Forbes agrees that: â€Å"The person who preaches the gospel makes a statement about the Holy Spirit just by entering the pulpit. Even before a word is uttered, presuppositions and definitions from across the centuries speak volumes about the Spirit led event to be experienced by the preacher and the community of worshipers. The preaching event itself, without reference to specific texts and themes, is a living, breathingRead MoreOrganizational Analysis4673 Words   |  19 Pages(whether explicit or not) The flow of information and work (including all systems, from vendor relations to customer service and everything inbetween) The culture of the organization Its people (their selection, qualification, compensation, promotion, career pathing, their succession) We will touch on the important highlights of the first three categories. The fourth element, a firms people, will not be covered in this program. HOW STRATEGY AFFECTS STRUCTURE There are innumerable ways at looking atRead MoreThe United States Army National Guard5059 Words   |  21 PagesChaplain Center and School (USACHCS) which is located in Fort Jackson, South Carolina. 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Rather than deductive or empircal methodsRead MoreLogical Reasoning189930 Words   |  760 PagesContradiction .............................................................................. 279 Identifying Self-Contradictions and Oxymorons .......................................................................... 285 Inconsistency with Presuppositions ................................................................................................ 287 Refuting General Statements by Finding Counterexamples........................................................ 290 Resolving InconsistenciesRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesthe computer in contemporary statistics, we have included sample output xvi ââ€"   Preface throughout the book. In addition, numerous exercises contain data that can easily be analyzed by computer, though our exposition ï ¬ rmly avoids a presupposition that students have access to a particular statistical package. Technology manuals for speciï ¬ c packages, such as MINITAB and SPSS, are available in the online materials that accompany this text. The appearance of hand-held calculators with signiï ¬ cant

Theme Of Freedom In The Tempest - 821 Words

One of the most prominent themes in Shakespeare’s The Tempest it undoubtedly that of freedom, mastery and servitude. Several different dynamics of servitude are presented in the relationships between the characters. Throughout this essay I will explore some of these relationships, and demonstrate the different ways in which the characters function in them. Although â€Å"it is now impossible to teach the play without some discussion of colonialism† (DeCoursey, 43), McConnell highlights the difference between the perception of master-servant relationships in the 17th Century and in our own time, noting that to truly understand this difference, we must recognise the Protestant model of â€Å"perfect freedom in service.† (McConnell, 88). In St†¦show more content†¦When Ariel overhears the plot against Prospero’s life by Caliban, Stephano and Trinculo, he, aside, tells the audience â€Å"This I will tell my master† (3.2.127). For me, this su ggests that Ariel has a genuine love for Prospero, as he could have allowed Prospero to be murdered and thus himself be freed, but instead he chooses to inform him. However, Ariel is not entirely passive in his servitude, and does on one occasion become what Prospero deems â€Å"Moody† (1.2.290), demanding that Prospero remember his promise to give him his â€Å"liberty† (1.2.292). Repeatedly Prospero promises Ariel that as soon as he finishes his plot, â€Å"thou/Shalt have the air at freedom† (4.1.293-294). Prospero’s promise is a further explanation of Ariel’s bearing of his servitude, suggesting a reciprocal relationship, a â€Å"mutual agreement that both sides respect† (McConnell, 92). Therefore, as soon as Prospero threatens Ariel with confinement, â€Å"one of the standard punishments imposed by contemporary masters on servants† (Evett, 191), in an oak tree for twelve years (1.2.349-351), his servant becomes deferential once again. Despite this, the love felt for Prospero by Ariel seems also to be reciprocal, as when Ariel asks, â€Å"Do you love me master? No?† (4.1.52), Prospero replies, â€Å"Dearly, my delicate Ariel† (4.1.53).Show MoreRelatedThe Power Of Master And Servant Relationship In The Tempest1219 Words   |  5 PagesThe Tempest, written by William Shakespeare in 1610, is a tragicomedy that thematically focuses on power. Throughout the play, power is manifested in several different ways: the power of love, the power of master-servant relationships, the power of magic, and the power between men. The power of the master and servant relationship is portrayed through the political characters, while being mimicked through the comic characters. Specifically, Stefano and Trinculo serve as the comic characters. ThoughRead MoreWilliam Shakespeare s The Tempest843 Words   |  4 Pageshis works. However, his reign was coming to an end. With thirty eight plays written, Shakespeare decided that ‘The Tempest’ was to end his illustrious, prolific career. It is known that throughout this play the word ‘cell’ is used more frequently than in any of Shakespeare’s works. The uses of the word ‘cell’ throughout the Shakespearian play ‘The Tempest’ represents the common themes of power and imprisonment. ‘Cell’ is most commonly used to describe a miniature, isolated room. This reigns trueRead More tempcolon Confronting Colonialism and Imperialism in Aime Cesaires A Tempest1403 Words   |  6 PagesColonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because heRead MoreLord Of The Flies And The Tempest1303 Words   |  6 PagesExplore the struggle/desire/theme of power and how it is presented in ‘Lord of the Flies’ and ‘The Tempest’. In the novel ‘Lord of the Flies’ by William Golding and ‘The Tempest’ by William Shakespeare, power is a main theme throughout both texts. Both represent microcosm of outer society at the time the text was written. In Lord of the Flies it was a time when the world’s dominant countries were struggling for power over Germany which was known as the Cold war. The capitalist American’s wantedRead MoreThe Tempest By William Shakespeare1446 Words   |  6 PagesThe Tempest is a play written by William Shakespeare around 1610 toward the end of his career as a poet and playwright. The Tempest fits in the genre of tragicomedy. The genre blends aspects of tragedy and romance together which are depicted in a humorous way. The Tempest is set on an island where its location is unspecified. The play finds Prospero and Miranda, ousted former Duke of Milan and his daughter, living in exile on an island with Caliban, its lone native inhabitant. Change affects theRead MoreThe Importance Of Freedom In The Tempest1512 Words   |  7 PagesFreedom is an important topic of conversation in today’s society, continuing to be fought for within our own civilization as well as many others to this day. Americans value their freedom and celebrate it at every chance given, holidays and veterans honored more than ever for their importance. Freedom is still only bestowed upon the people as a privilege rather than a right; freedom can be fairly stripped from an individual whenever the situation deems it necessary in most societies including theRead MoreThe Tempest By William Shakespeare858 Words   |  4 PagesShakespeare’s retirement play ‘The Tempest’ mainly focuses on the used of power; the will to control over others. Power seems to be the main theme throughout the play as it is manifested by different characters either in a good way or as the case may be, bad. The protagonist Prospero is the main character that holds maj ority of the power, both magical and political. Tempest, which was written in the early 1600s, shows how characters like Prospero, Antonio and even Caliban plus others exert powerRead MoreTheme Of Alienation In The Tempest766 Words   |  4 Pagesâ€Å"At this hour Lie at my mercy all mine enemies. Shortly shall all my labour send, and thou Shalt have the air at freedom. For a little Follow, and do me service.†(IV.i.291-295). This quote is one of the many from a world famous play, Shakespeares â€Å"The Tempest†. The Tempest was created in 1611. It’s one of Shakespeares most famous plays because this was Shakespeares last play, and historians look at this play almost as an autobiography since it’s a lot symbolically to his life. Many people wereRead MoreThe Tempest - Relationship Between Prospero and Caliban1667 Words   |  7 Pagesuses to present the relationship between Prospero and Caliban. ‘The Tempest’ was the last play written by Shakespeare and is widely regarded to be his greatest play. ‘The Tempest’ is thought to have been written about the year 1610. All of Shakespeare’s previously used genres are in the play: romance, tragedy, comedy and history. ‘The Tempest’ adheres to the three classical unities, unity of time, action and place. ‘The Tempest’ takes place in a twenty-four hour time period which abides by the unityRead More Cultural Diversity in The Tempest Essay1654 Words   |  7 PagesCultural Diversity in The Tempest      Ã‚  Ã‚  Ã‚   If we look at Shakespeares atypically short play The Tempest, the character of Caliban represents a noble savage who is enslaved, exploited, and endowed with low-self esteem due to the ethnocentric views of those who encounter him.   In much the same way as the British originally exploited the Hindus or Americans exploited Native Americans, Caliban is considered the property of those who encounter him, solely because he is not of the same heritage

Societys Sin In The Scarlet Letter - 1226 Words

Society’s Sin In Hawthorne’s romantic novel The Scarlet Letter, Hawthorne uses symbolism, contrasting, romantic imagery, and individual characterization to argue that sin can and should be forgiven despite the misguided ideals of society. By using symbolism to convey his argument in his novel, Hawthorne adds nuanced meaning to his argument. Notably, the letter A, the most prominent symbol in the book which originally meant to symbolize adultery, is ambiguous in many ways in order to give the reader the subtle idea that sins are not black and white. The Puritans meant for the letter A to be an ugly mark on the pure soul of Hester, nevertheless the letter â€Å"was so artistically done, and with so much fertility and gorgeous luxuriance of†¦show more content†¦Hawthorne shows Hester’s prudence and shows her purity; Hawthorne shows society’s distrust and shows society’s misunderstanding and in this way Hawthorne constructs his argument again st society’s extreme condemnation of sin. By the same token, Nathaniel Hawthorne utilizes romantic and contrasting imagery to emphasize the need for forgiveness and show that society’s ideals are misguided. In order to show the misled concerns of society, Hawthorne describes the founding fathers of Providence and their priorities while creating a settlement. He writes, â€Å"whatever Utopia of human virtue and happiness they might originally project, have invariably recognized it among their earliest practical necessities to allot a portion of the virgin soil as a cemetery, and another portion as the site of a prison† (45). To put it explicitly, the Puritan’s priority for creating the prison best illustrates their primary concerns and perceptions of society. At the same time, Hawthorne creates irony in the comparison of â€Å"utopia† with â€Å"prison†, of which have contrasting connotations even as Puritans seem to have associated the two with one another. Moreover, Hawthorne utilizes dark and light imagery throughout the novel. In the forest, the romantic writer represents Hester’s and Dimmesdale’s moods using imagery. Previous to the meeting, the writer describes the forest as being â€Å"soShow MoreRelatedEssay about The Individual versus Society in the Scarlet Letter1005 Words   |  5 PagesThe Individual vs. Society in the Scarlet Letter The society we live in today grants us a variety of freedoms. No one tells us how to think or what to believe in. We decide what clothes to wear, what to do on Sundays and our religion – with no law to persuade us. These permissive decisions would not be looked highly upon in stern Puritan Society. There is no sense of individualism in 1600s Salem because laws envelop every bit of human society. With all these severe rules in place, there are boundRead MoreIndividual or Social Standards in The Scarlet Letter801 Words   |  4 PagesTo make a decision, one weighs the benefits and the downfalls, and concludes by judging the factors of each alternative. Ones choice of whether to conform to societys demands or submit to personal impulses is difficult, especially under strenuous circumstances. Nathaniel Hawthornes The Scarlet Letter is a profound romance in which the characters must make such a decision. A reconciliation of the two forces is not seemingly feasible. Reliance of sel f consumes Hester Prynne, while denial of selfRead MoreHester Prynne Disregards The Puritan Society778 Words   |  4 PagesHester Prynne of Nathaniel Hawthorne’s The Scarlet Letter disregards the Puritan Societys standards of women through her rebellious nature and confidence. Hester Prynne of Nathaniel Hawthorne’s The Scarlet Letter disregards the Puritan Societys standards of women through her rebellious nature. In Hawthorne’s novel, Hester Prynne bares the scarlet letter â€Å"A† to emphasize her sin of adultery against her husband who has been missing for 2 years, with a reverend named Arthur Dimmesdale. Hester PrynneRead MoreMahek Mehta Ap Preparation Guide : The Scarlet Letter1175 Words   |  5 PagesMahek Mehta AP Preparation Guide: The Scarlet Letter Introduction: The Scarlet Letter by Nathaniel Hawthorne is the most famous of the American romanticist’s works, which often centered on the topic of America’s Puritan history. Led by John Winthrop, the Puritans formed a theology in Massachusetts in the 1630s. They were English Protestants who migrated to the New World and demanded greater religious discipline than their English counterparts. Romanticism was divided intoRead MoreThe Scarlet Letter By Nathaniel Hawthorne1397 Words   |  6 Pages John Graves Professor Connie Caskey English 251: American Literature I 8 February 2016 The Scarlet Letter was written by Nathaniel Hawthorne in 1850 which is based on the time frame of the Puritans, a religious group who arrived in Massachusetts in the 1630’s. The Puritans were in a religious period that was known for the strict social norms in which lead to the intolerance of different lifestyles. Nathaniel Hawthorne uses the puritan’s strict lifestyles to relate to the universal issues amongRead MoreThe Scarlett Letter: Pearl Analysis907 Words   |  4 Pagesof Pearl, a young girl, in his novel, The Scarlet Letter. Initially, Hester Prynne, Pearl’s mother, marries Roger Chillingworth; however, she soon meets the Puritan Reverend Arthur Dimmesdale, and Pearl results 9 months later. The Puritan society forces Hester to wear a scarlet and gold colored â€Å"A† on her chest as a reminder of her crime - adultery. In society’s eyes, Pearl serves as a reminder of Hester’s sin, establishing Pearl as a living scarlet letter, althou gh she IS ultimately innocent. FurthermoreRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1607 Words   |  7 Pagesswept up into society’s rules as most people associate a feeling of acceptance when they fit into society. While blending in is easy, it takes far more courage and strength to be an individual as they must break free from this mainstream comfort zone to generate their own, individual virtues. The figurative distance created between those based in society and those who are individuals uncovers a morally affecting environment of judgement and acceptance. Those caught in the middle of society’s norms findRead MoreSin Theme In Scarlet Letter775 Words   |  4 PagesMultiple themes are presented in the book, The Scarlet Letter, written by Nathaniel Hawthorne. One prevalent theme found in the story is that sin can happen to anyone and it is essential to life. Throughout the book the reader experiences the committing of a sin through a variety of characters : Hester Prynne, Reverend Arthur Dimmesdale and Roger Chillingworth. From the beginning of the book to the end we notice how each of the characters wrongdoings takes an emotional and physical toll on them asRead MorePuritan Society In The Scarlet Letter By Nathaniel Hawthorne1127 Words   |  5 PagesIn the Scarlet Letter, Nathaniel Hawthorne harshly criticizes Puritan society. From hypocrisy to forgiveness, Hawthorne uses hidden messages and motifs to express his criticism of society and to spread his messages. A social judgement explored by Hawthorne is that a majority perspective stifles individuality. Dimmesdale best exemplifies the social judgement presented in the novel. Puritanical society’s ideals suppress Dimmesdale’s desire to come out as a sinner because he has a status he isn’t willingRead MoreThe Thematic Trifecta Of The Scarlet Letter1429 Words   |  6 PagesThe Thematic Trifecta of The Scarlet Letter The Scarlet Letter, written by Nathaniel Hawthorne, narrates the experiences of Hester Prynne, a beautiful young woman in Puritan times, after committing the sin of adultery with the local Reverend, Mr. Arthur Dimmesdale. Because she became pregnant, she bears the public scorn of her sin, while the town does not uncover Mr. Dimmesdale’s participation in the act until the very end of the novel. Using the Puritan society as the setting, and the development

The Economics Behind American Government - 836 Words

Currently, I feel that the United States public does not fully understand the economics behind American Government. I can reassure you that I was not aware of certain situations and outcomes could impact our entire economy. Macroeconomics has broaden my mind on how to efficiently operate a government’s economy, based on scientific theory and data. Expansion and recession will always be prevalent within a government. You cannot have one without the other. A government will learn from mistakes that cause a recession, which in turn will create expansion from learning past mistakes. There is always a way for efficient production and return. A government or company must please the public’s demands in order to create adequate profits and useful resources. I have learned a lot of information in a short time period of 8 weeks. Scarcity, which is always a fundamental problem in the United States Market. It is the seemingly unlimited human wants in our world, which only has limited recourses. Demand is product consumers desire to purchase. Supply represents how much the government’s economy can offer. A government is in economic equilibrium if forces such supply and demand are balanced without any external influences. Input and output refer to how much a money, time, and production is going into an economy as a whole and the results of being completed and if the product is used effectively. They are sets of data, and reveal if production is working efficiently or ifShow MoreRelatedThe Rise Of International Trade1283 Words   |  6 Pageshemisphere, derives from personal motivations, political setting and relations, as well as the overall economic development of each country. Literature on trade agreements, not specifically on the relation between those two countries, can be divided into three schools of thoughts. Literature on the first category takes a motivational approach to explain trade agreements, emphasizing countries’ interests behind their settlement. Secondly, the literature focuses on the political settings and relations affectingRead MoreJohn Locke s Influence On The United States1162 Words   |  5 Pagesimportantly, the creation of American culture, both social, governmental, and economic. Locke was the inspiration for the three branch government system in America along with the representative democracy and the government acting as a third party to protect the rights of the people and to settle disputes. Economically, America is a highly commercial society with little government interference with business and personal income other than taxes levied by the government. American society almost mirrorsRead MoreWorld War II From Non Minority Citizens998 Words   |  4 Pagesdeserve the title the â€Å"good war† due to the political, economic, and social impacts on the minorities during this war. Furthermore, one of the major reasons the â€Å"good war† title rejected as inaccurate statement for World War II occurred due to the political impact felt by minorities during the war. During the war American citizens stood behind the four freedoms that President Roosevelt spoke of, and in turn meant they stood behind the war. The Americans felt a responsibility to help end the war to saveRead MoreDifferences Between 1920 And The 1920s1367 Words   |  6 Pagesrepresenting changing social, political and economic policy, it is no surprise that freedom and prosperity exclude different groups of people, such as immigrants and African Americans during both the 1920s and the 1950s. While both of these periods saw great changes to policies and increased prosperity under these times, the shadows of war and discrimination still left many behind. During the 1920s, freedom was defined by economic freedoms based on a hands-off government and increased freedom of expressionRead MoreJohn Miller s Death Of A Salesman Essay1521 Words   |  7 Pagespublic projects like the highway system improved American infrastructure, and American influence all around the world was rising. Yet to the individual citizen or family, the realities of an increasingly materialistic society brought new questions that often had disillusioning answers. Works such as the film â€Å"Rebel Without a Cause† and Arthur Miller’s â€Å"Death of a Salesman† provide commentary on the social problems that formed in the changing American society. One can see that the effects of the consumerRead MoreImmigration : The Land Of Opportunity1583 Words   |  7 Pageswilling to leave behind their homes, cultures, and relationships and start fresh in another country. Starting fresh in America does not guarantee success, but these immigrants were willing to put their lives on the line in order to accomplish a â€Å"rags to riches† success story. On the contrary, the recent spike in immigration has become a major debate for everyone. Critics’ arguing against immigration say that immigration leads to overcrowding, drug trafficking, and puts American culture at risk.Read MoreThe American And Chinese Communist Revolutions1363 Words   |  6 Pagesthat started both the American and Chinese Communist revolutions, some being similar and some being different. One of the main causes of the revolutions was that they both were inspired by the Enlightenment. This factor made both wars and their outcomes more intellectually based rather than physically. Another main accelerator that forced the people to fight for a change in their government was due to an unpopular method of rule. In both China and America, the forms of government previous to their revolutionsRead MorePresident Hoover s New Deal Essay1300 Words   |  6 Pagesoffering relief to its people, then after 1935, he set profound agendas for social reform, which was specifically a socio-economic refor m agenda that was made up of a host of legislative initiatives and government programs, launched by President Roosevelt supported by Congress in response to Great Depression. The New Deal composed of the three R s: relief for those Americans unemployed, recovery towards the economy allowing businesses to operate again, and reform economy in preventing replicatingRead MoreRhetorical Analysis Of George Wills What Price Clean Air1240 Words   |  5 Pagesenvironment, those Native Americans are forced to alter their livelihoods. George Will directs his essay to the American people, to persuade them to help find a change. Using the best equipment and spending billions of dollars on new technology may be affected by the uncertain environmental movement. With ethos, logos, and pathos, George Will effectively uses the rhetorical devices to convey his argument about the social and economic damage brought on by the federal government. Throughout the essayRead MoreThe American Dream And The Mortgage Crisis Essay1743 Words   |  7 PagesProfessor Patricia Ard Critical Reading and Writing 102 9 November 2016 The American Dream and the Mortgage Nightmare Every country’s economy is greatly impacted by the beliefs and the attitudes of its citizens; conversely, the action of the people is affected by the country’s economy. In other words, economy of a nation and character of the citizens are correlated. For instance, in the United States, the â€Å"American Dream† to own a home had a huge influence on the mortgage crisis in 2008. However

Opponents of abortion Free Essays

Many opponents of abortion argue as follows: All human right beings have a right to life, the foetus is a human being, therefore the foetus has a right to life. Abortion, as a denial of this right, is accordingly morally wrong. Those who support abortion maintain, however, that the foetus is not a human being but a clump of cells, and that, even if it were a human being, its right to life may be outweighed by certain other rights possessed by a mother. We will write a custom essay sample on Opponents of abortion or any similar topic only for you Order Now These rights are the woman’s right to self-defence and her right to control her body. When exactly does human life begin? There have been many divergent opinions. In the past there was a strong support for the view that life begins at birth. However, this view became increasingly unpopular as our knowledge of foetal development has increased and the more the distinction between the born and the unborn has been blurred by the advances in foetal photography. Others found greater significance in ‘quickening’, the moment when the mothers feel her baby move; but this event, although doubtless of great emotional significance for the mother, is not regarded as significance for the growth of the foetus. A more common argument is to say that human life begins at conception. It is held that, since the development from the foetus to baby is continuous, it is purely arbitrary to choose any point other than the conception as the moment when one becomes a person. However this conclusion does not follow. One could say the same thing about the development from acorn to oak, but this does not mean that acorns are oaks: a distinction can be made between them. Similarly, a fertilized egg is unlike a person that, to suppose otherwise, is to stretch the meaning of ‘person’ beyond all the normal usage. Hence the most accepted view, particularly among physicians, is to focus upon some interim point at which the foetus becomes ‘viable’, that is, potentially able to live outside the mother’s womb, albeit with artificial aid. But this argument has its own weaknesses, the most glaring being that the date of viability changes: in English law it has been reduced from twenty-eight weeks to twenty-four, though some agreed for eighteen weeks. Many find it offensive that whether one counts as a person depends on the shifting state of medical research. Some philosophers accept that the foetus is a person at conception. Anti-abortionists claim that it follows from this that the foetus, like all human beings, has the right to life, and that no other right can overweigh this right. However, there are in fact two rights which may override the right to life. The first is the woman’s right of self-defence, in which the mother may end the life of the foetus if it threatens her own: and the second is the right of ownership to her own body, according to which she has the right to use her body in the way she wants and which may or may not include carrying a foetus to term. Unlike the right to self-defence, the right of ownership extends to cases where the mother’s life is in danger. For example, if the woman has taken no contraceptives precautions, she has assumed responsibility for the unborn foetus and ought not to withdraw support; but if she has taken all possible precautions, she cannot be held responsible and may thus legitimately deny the foetus the use of her body. To continue the pregnancy in these circumstances is an act of charity on her part, but not a duty, and one which she cannot reasonably be expected to perform if the disadvantages to herself considerable. The right to life generates certain duties in others. Two in particular should be mentioned: the duty of non-interference and the duty to service. The duty to non-interference requires that no-one should interfere in another’s life in a way that may threaten it. My right to life allows me to claim certain duties from others, the duties to service, and these may be claimed of those who are in business of seeing that my life is sustained (doctors, firemen, lifesavers). Both duties presuppose that being alive is in itself valuable and worth preserving, and that to save someone’s life, or at least not to shorten it, is to benefit them. Normally this is true; but not always. Death from a bullet is probably preferable to death by starvation, and it is unlikely that a prisoner being tortured to death would accept a life-prolonging drug. Saving or prolonging someone’s life is not therefore always to their advantage: in certain circumstances it might have been better if they had died earlier rather than later. Or, to put the matter another way, to say someone has the right to life, while true, does not necessarily mean that exercising that right will bring them benefit or that those who safeguard it are their benefactors. What matters is the quality of their life and their attitude towards it, and both may challenge the duties of non-interference and service. For cases may arise in which not only should the duty of non-interference be withheld in the interests of certain individuals- their lives are deliberately terminated- but withheld by the very people who have the duty of services toward them. Such cases introduce the problem of euthanasia. More recently it has come to mean ‘the action of inducing a gentle and easy death’ and so refers mainly to those actions, usually performed by a doctor, in which a person’s life is deliberately shortened or terminated. These actions are also known as ‘mercy killings’ since the death involved must in some way end sufferings and therefore be in the person’s own interest. This altruistic concern distinguishes these cases from the euthanasia programme introduced by Hitler in 1939 which gassed 275,000 people, mostly the physically or mentally sick elderly. They were not killed to relieve their suffering but because they were no longer able to work. These sinister possibilities continue to haunt discussions of euthanasia. Many believe that, once this form of killing is legalized, it will lead to others, to infanticide or euthanasia for the socially maladjusted or politically deviant. Others point to the risk of abuse by the members of the family and by all those who stand to gain by the death of someone old or sick. For the members of the medical profession the problems are more immediate and acute. Some doctors will have nothing to do with euthanasia, saying that their job is to save life and not to kill and pointing to the constant possibility of a wrong diagnosis or a new treatment. Others, meanwhile, have argued that, since medical science can prolong life almost indefinitely, what must now be protected is not so much a person’s right to life but his right to die, and that to subject a patient to unnaturally slow and often painful deterioration, simply because it is technically possible, is not only uncivilised and lacking in compassion for patient and family alike, but also an infringement of individual liberty. This debate is further complicated by the fact that euthanasia applies to two different groups of person: those who can exercise their right to die and those who, because of their mental or physical conditions, cannot. Given the complexity of the issues involved, the court of human rights can’t decide whether or not to deprive the sufferers from their rights to die. Furthermore, if the sufferers aren’t allowed to end their life, should the court of law give us the right to end the life of foetus, which scientifically is considered a human being. In conclusion, I think that euthanasia should be legalized and that abortion should be denied. This is because the use of contraceptives these days has made it easier for women to control their pregnancy. An exception to this conclusion would be for women who get raped and who haven’t got a control on what happens to them. How to cite Opponents of abortion, Papers

Introduction to E- commerce Kogan

Questions: 1. Define the role of using electronic commerce on the business expansion.2. Recognize the type(s) of business model(s) employed in the selected website.3. Recognize the target markets and related revenue model in the selectedwebsite.4. Recognize the implemented business strategies in the selected website.5. Describe the development of secure electronic transactions on the Internet.6. Explain privacy policies, online auctions and any potential legal or ethical issues.7. Describe the ways that the website manages the customer relationship.8. Recommendation for improvement of the website performance. Answers: Introduction Electronic commerce consists of the buying and selling of products and services through the internet. E-commerce websites is used by most businesses whether small or big business houses to gain larger profits and larger market share. It is the place where retailers, manufacturers, and clients come together to trade. Todays customers are getting addicted to online shopping; the reason behind this is convenience, as they can shop without going out from their home place and 24/7 shopping availability of the websites, as it is not necessary for all the buyers to buy products and services in the day time only. Overview of the Business and Description of Kogan In case of kogan.com it is the largest online department store in Australia. The company was founded in 2006 by Ruslan Kogan. The company has headquartered in Melbourne, Australia. The kogan.com website was started by offering LCD televisions. And by November 2010, the company entered into the UK market with a range of LCD televisions and GPS units. In 2011 itself company also started shipping its product all over the world by bypassing wholesalers, retailers, and distributors. And by this the company enabled its selling across the world and started offering big brands like apple, canon, Nikon, Samsung, Motorola, and more at low prices. This helped the company as the only Australian-owned international customer electronic brand. On 15th march 2016, kogan.com acquired dock smith holdings online business. Main Business Features of the Websites Kogan mission statement is: to make the latest technology affordable for all the customers. Kogan.com removes all the middlemen, agents, so that customer can avail the product at a cheap price. It also cuts the prices by doing cheap advertising by using popular widgets on its website to connect their customers with social media like Facebook, Instagram. By enabling this customer who purchased its product online through social media it immediately extends its customer audience by making the customers know about the company. Positive and negative Aspects of the company Positive Aspects Prices are very competitive as compare to other websites and local retailers because of cost advantage. Products exactly match with the features as told by the customer. Company in its introductory stage was only offering LCD televisions but now it is in high definition televisions, tablet computers, smart phones, digital cameras, home appliances, digital radios, PVRs, net books, blu-ray disc players, video cameras, e-book readers apart from electronic products. There are several shopping search engines which help in comparing prices while shopping. Negative Aspects To improve customer care team. Because sometimes in case of online marketing product becomes out of stock, hence it need to be informed the customer immediately and the price should be repaid. To maintain image in the minds of consumer it is very essential to fulfill the needs of customers. Increasing sale is not only the aim of the manager, rather there should be after sale services provided. Kogan company warranty procedure must be improved. It has been observed that customers usually prefer those product and services which are providing a good after sales services. One of the important issues is security because there is nowhere guarantee that payment is done by the card owner only. One of the most challenges in online marketing is to analyze from technical point of view rather than of a strategic or marketing prospective.(ASX Corporate Governance Statement,2016) Website Design with Respect to user Interactions, Trust and loyalty In case of online marketing it is very difficult to create trust in the minds of the consumer and to maintain to too. Hence the company must adopt these practices are like; to connect customers such as social sites networking. Because people tend to purchase a product more if others are saying well about that. A good customer service can help to restrain the consumer. Because lack of face to face interaction does not confirm that there will be no assistance required. Hence customer services should be fast and speedy. Loyalty programs should be implemented, which can be done through email coupons, free shipping perks, contests etc. Apart from that as an e-commerce company there should be multiple payment options example credit cards, pay pal, gift offers. Kogan Secure Electronic Transactions Secure electronic transactions (SET) is a non proprietary industry joined by master card and visa for secure online e-commerce, credit card transactions over the internet (Clark, Hoyle Hynes, 2016). Kogan privacy Policies Here the privacy policies adopted by the Kogan.com are discussed below: Openness and transparency: Kogan.com Pty Ltd is committed towards the customer privacy and upholds all the rights discussed under the Australian Privacy Principles (APPs). Personal information: in personal information company collect name, address, email address, telephone number(s) and date of birth of the customer. Collection: information would only be collected by lawful and fair means. Disclosure of personal information: this is only when the customer has given consent to disclose or when the company is authorized by law. (Kogan.com, 2016) Relationship Between the Kogan applied Business model and its Life Cycle Stage: Business model: There are several types of ecommerce business models a company can easily take. The Kogan Company use the white labeling and manufacturing business model. This model says that when the company buy its product in bulk and store them in a warehouse somewhere. This is usually common in B2B market. In November 2010, ruslan Kogan expanded business to UK with a range of LED TVs and GPS units. The expansion helped the company to be the only Australian owned electronic brand. In 2011 Kogan started shipping its product from Hong Kong and supply to customers of all over the world. And hence by bypassing wholesalers, distributors, and retailers enabled the company to offer the products at a very low price. Hence by this we can say that Kogan Company is manufacturing product overseas or importing them and putting the company brand on them. In this model the margins are very high that can lead to cost leadership management and can make the product price cheaper. Website Life Cycle Stage There are three stages in which as per this report Kogan is at e-commerce stage. At this stage the internet becomes the bloodline of the organization. The client not only communicates with the company rather it also purchases goods and services through the website. (Botha, Bothma, Geldenhuys, 2008) E-Commerce Implementation Strategy Successful implementation of any e- commerce business is dependent on implementing for adopting these seven key steps: Planning for e-commerce business: There should be clear cut vision, mission and objective to be achieved. Without a goal, planning cannot be done effectively.Technology selection/website analysis: Website should be selected analytically, because it is the only place from where audience would be targeted and customer segments would be done.Customer acquisition: Here the role of digital marketing arrives, because in todays era customers generally engage in using multiple devices that can be reached out through search engine optimization, paid advertising, email campaigns, display advertising.Customer engagement: Customers seek to engage more with that brand which provides offers, discount during special seasons.Customer retention: There needs to be constant effort to look out for features and functionalities that will enhance the customer trust.Optimizing key metrics: Some of the key matrices are the total revenue generated, cost of customer acquisition, percentage of customer converte d and percentage of customers entering into website through different channels.Business analysts and customer insights: This is the last step. Here comparison between the product well performed and the other products displayed in the organization is done. When implementing e-commerce firm may face several inhibitors and enablers like; Management commitment comes to very crucial for it success. It has been noted that unwillingness of the manager to be responsible for technological change. No company can survive without the help of financiers, suppliers, distributors. Hence entrepreneurs must use social capital to access resources. There should be readiness of acceptance of government support and national IT infrastructure for e-commerce adoption. There might be some cases that to remain competitive in the market company also started doing online business. Issues Regarding E-commerce: Some of the policy issues that government must address in regulating e-commerce are as identified by U.S. government are: Financial issues which includes custom and taxation and electronic payment system, legal issues which includes uniform commercial code for electronic commerce, intellectual property protection, privacy and security. Another issue is market access issue which includes telecommunication infrastructure and interoperability, content, and technical standards. Conclusion and Recommendations To stay competitive in electronic market the company must require staying updated, technologically advanced, user friendly. Hence to achieve all this company requires changing its business models, its structure sometimes. The main restriction is the fear of lack of after sale services, lack of physical contact with the product and inability to touch the product, wait for a long time for delivery of the product. The board of Kogan believes that the directors are able to objectively analyze the issues before them in the best interest of shareholders. But the corporate governance requires that there should be 2 independent directors out of 4 directors. Hence the company is recommended to work through on these issues and recommendation. References: ASX Corporate Governance Statement. n.d. [Online]. Available at https://www.kogancorporate.com/resources/pdfs/Corporate%20Governance%20Statement.pdf [Accessed on 20 December, 2016] Kogan.n.d. [online].viewed on https://www.kogan.com/au/privacy-policy/ [Accessed on 21 December 2016] Kulyk. P Michalowska. M. 2016. Consumer behavior on the e-commerce market in the light of empirical research in lubuskie voivodeship; vol.20, no.1.[online] Available at https://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=1sid=6bf579f6-f9be-400a-bae4-1a6c6f36462e%40sessionmgr1 [Accessed date 20 December. 2016] Isaias. P (2003). Journal of electronic commerce in organizations (JECO), vol 15, available at https://www.igi-global.com/journal/journal-electronic-commerce-organizations-jeco/1076#contents Turban. E., king.D. lee.J.K. viehland.D.(2006). Electronic Commerce: Managerial Perspective 2006. Graduate school of management university of Dallas [online] edition 4th ISBN: 0-13-185461-5. Gangeshwar.D.K.(2013).E-commerce or internet marketing: a business review from Indian context[online] vol 6, pages 187-194, available at https://www.sersc.org/journals/IJUNESST/vol6_no6/17.pdf Clark.E, Cho.G, Hoyle.A, Hynes.P, 2010, Internation encyclopedia of laws/cyber law, The Netherlands, Page 615-617 Botha.J, Bothma.C, Geldenhuys.P, 2008, Managing E-Commerce in Business, 2nd edition, South Africa Gefen.D.(2002) customer loyalty in E-commerce.journal of the association of information system,[online]volume[3],pages27-51,available at https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1197context=jais

Amazon Fresh The Collaboration of Amazon.com

Question: Discuss fulfillment centers of Amazon. Answer: In order to do the introduction of the fulfillment with the help of the Amazon center made the various selling of the items in the online platform which will becomes more easier and also more profitable in nature in comparison with the others (Mansur Pimpo, 2008). FBA is basically system which is mainly implemented with the collaboration of Amazon.com and also allows the merchants in doing storing of the products in the shipment centers up to the placement of all the orders (Price III, 2013). After receiving all the orders, Amazon staffs do the professional package and also the shipment of the products to the customers in the direct basis. Moreover, this innovative system is mainly designed to give the assistance to the merchants in doing the selling of the various products while doing the elimination of the various tedious works which include the shipping and customer services (Price III, 2013). Amazon also doing the handle of all the shipping returns of the products and also the effective customer supports. In doing the comparison of all the sites Amazon has the lowest rate of shipment in the world. Some of the advantages of Amazon.com include the prime shipping, super saver shipping and also the minute count down for doing the one day shipping ('Tree for tree, Borneo soaks up more CO2 than the Amazon', 2014). The inventory of Amazon.com is mainly secured and insured mostly against the occurrence of the various losses and damages. The best part of doing the fulfillment by the Amazon is that the more scalable of the Amazon seller to the shipment of the products. The basic way to get the things on the basis of the money worth is the free shipment. It also provides the various members with the free shipment and also offers the one day shipping. If there is no stock of the ordered items by the customers then the products are delivered after the 2 days of doing the restocked because of doing the preparation of the shipping. Amazon prime does the disqualification of the delivery of the various items which include the subscription of the magazines, gift cards etc. By doing all the evaluation it is the customer who determined whether the Amazon prime is suiting the life style (Fraser, 2014). Conclusion In order to doing the conclusion and also doing the analysis of the given by the facts on the basis of the growth of the Amazon, it seems the infinite ways on the basis of the defied critics, Bezo is also proven as the best CEO on the basis of looking the future. In doing the consideration of the Bezo world for the coming decade is like the goals of the past two years: be fast and also be cheap. Furthermore, Amazons profits continue to do the perplexities of the observers and also the three main primary weapons are there which include (Beluco de Souza, 2014): Amazon Prime, Fulfillment centers and now days the Amazon Fresh also comes to the maturity. On the other hand, it doing the description of the learning of the new things regarding the future prospects of the Amazon future it may does the reveal whether the Bezo takes the billions and also put them into the operations which also gives the company the advantages of the end to end services which makes it extremely impossible for the competitors in order to doing the overcome. References Arana, A., Artaxo, P. (2014). Elemental composition of the atmospheric aerosol in the central amazon basin.Qumica Nova,37(2). doi:10.5935/0100-4042.20140046 Beluco, A., de Souza, P. (2014). Energy at the Junction of the Rivers Negro and Solimes, Contributors of the Amazon River, in the Brazilian Amazon.International Scholarly Research Notices,2014, 1-10. doi:10.1155/2014/794583 Business the Amazon.com Way: Secrets of the World's Most Astonishing Web Business. (2000).Work Study,49(2). doi:10.1108/ws.2000.07949bae.004 Chen, P., Wu (2012), S. Does Collaborative Filtering Technology Impact Sales? Empirical Evidence from Amazon.Com.SSRN Journal. doi:10.2139/ssrn.1002698 Fraser, B. (2014). Deforestation: Carving up the Amazon.Nature,509(7501), 418-419. doi:10.1038/509418a Linden, G., Smith, B., York, J. (2013). Amazon.com recommendations: item-to-item collaborative filtering.IEEE Internet Comput.,7(1), 76-80. doi:10.1109/mic.2003.1167344 Mansur, M., Pimpo, D. (2008). Triplodon chodo, a new species of pearly fresh water mussel from the Amazon Basin (Mollusca: Bivalvia: Unionoida: Hyriidae).Rev. Bras. Zool.,25(1), 111-115. doi:10.1590/s0101-81752008000100015 Price III, R. (2013). Cash Flows at Amazon.com.Issues In Accounting Education,28(2), 353-374. doi:10.2308/iace-50182 Tree for tree, Borneo soaks up more CO2 than the Amazon. (2014).ECOS. doi:10.1071/ec14107

Benefits of Post 9/11 Security Measures Fails to Outway Harm on Personal Freedom and Privacy

Euthanasia is the Wrong Way to Go.

Euthanasia is the Wrong Way to Go. Euthanasia is the Wrong Way to Go.Do you believe in miracles? Does everything always turn out to be the way we perceive them? Does sickness always lead to death? With the use of Euthanasia and physician assisted suicide, yes it does. Euthanasia is the practice of putting terminally ill people to death painlessly, cutting their life short of the possibility to recuperate. I feel that in this case a medical license does not differentiate a doctor from a murderer. Assisting in ones death is immoral, unethical and should not only be a crime, but it should be viewed as premeditated murder rather than assisted suicide. Euthanasia is a shrouded killer and the physician that assist in the practice of it is no more then its sidekick.For instance, if you follow the work of Dr. Jack Kevorkian and those in which he helped to execute you will understand my theory.English: Raffi Hovannisian speaking at UCLA's "An ...Kevorkian's role in assisting suicides made controversial headlines all around the world. Kevorkian made a machine that would allow terminally ill patience to end their life with the touch of a button. He created the Thanatron its Greek for "death machine." The Thenatron released an anesthetic and then a lethal injection of potassium chloride that goes through the veins. Potassium chloride is a chemical that causes the heart to stop beating. The government uses this same chemical for executions by lethal injection. Kevorkian started gaining popularity because of his new death machine. In 1989 a 54-year-old woman with Alzheimer's disease named Janet Adkins, got in touch with Kevorkian and asked for his assistance. Adkins became the first person to die using the Thanatron. After Adkins's death prosecutors in Oakland County, Michigan, charged Kevorkian with murder. However a judge eventually dismissed the charges, but the judge prohibited Kevorkian from using...

Prophet Muhammad and rise of Islam Movie Review Example | Topics and Well Written Essays - 500 words

Prophet Muhammad and rise of Islam - Movie Review Example In this part, Gardner attempts to change the association of Islam with violence by portraying Prophet Mohammed both as a warrior and a man of faith. For example there are a number of scenes in this part where Prophet Mohammed is depicted as a forgiving conqueror who opposed any form of bloody revenge and violence. Islam Is also depicted as a religion based on knowledge. This is particularly achieved through a number of recounts of the famous Islamic centers of learning during the medieval times. The last part of the movie covers a number of important historical features beginning from the fall of Rome, The Ottomans, the European explorations and an account of the cruel Islamic Jihadist and Christian crusade wars that were considered excessively brutal even in the standards of the medieval periods. This part has also effectively depicted the history of the expansion of the ancient Ottoman Empire as well as the reign of some of its most powerful Sultans such as Sultan

Risk Management and Quality Care in HealthCare Research Paper

Risk Management and Quality Care in HealthCare - Research Paper Example Considering the above factors, the techniques to enhance the quality care has also been discussed henceforth. When a patient in a healthcare organization is harmed due to a medical error, the risk and the quality managers need to display immediate interest to identify the root of the error. A detailed curriculum is followed observing the different reasons, which have led to such litigation. However, it has been observed that both the quality managers and the risk managers have a separate set of investigation techniques and hardly share any information among them causing a gap in the rick control mechanism followed by healthcare organizations in general. Considering the fact that both the groups are working with the same motive, the groups have found a common ground upon which a collaborative model can be pursued to enhance their approach (WHO, n.d.). Risk management is a very popular practice in healthcare organizations, as it helps to provide a much developed care to the patients. The quality care to the patients can be provided through continuous monitoring of medical activity that is being organized for patients. Again, it can be also said that no two organizations are alike hence no single model of risk management/quality control can suffice the need of every healthcare. Every organization follows different sets of procedures to cover up the risks that the healthcare is exposed to. However, with the focus of quality management, the policies of the organizations are more or less stable, even when new tools and procedures are incorporated (ASHRM, 2007). Notably, the quality care is presently gaining momentum at the healthcare industry and covers the all-around care for the patients. This involves the medical safety of the patients and maintaining a proper grievance cell to adhere to the grievances of the patients. Proper

Compatibility of marketing strategies to environment

Compatibility of marketing strategies to environment The beverage industry is highly taken up by the Cola-War between the two giant rivals, Coca Cola and PepsiCo. However, Coca-Cola holds the major share world-wide, the case is reverse for the Pakistani market, where, Pakistan Beverage Ltd. had been and is a major player in the beverage industry. PEPSI is under PBL and is a market leader with over 70 percent market share of the soft-drink industry in Pakistan. (Indian Pakistani trade unit website). The current marketing plan is aimed at analysing, the scenario of the company with respect to its marketing activities and proposing/recommending, any changes required. This marketing plan aims to identify the compatibity of the companys basic marketing strategies to its marketing environment, its competitors, its customers keeping in lieu its over all strengths, weaknesses, threats and opportunities. This plan then aims to analyse the companys mission statement with respect to its goals and objectives followed by the analyses of the current marketing strategies and marketing mix. Lastly, this report proposes recommendations the company should look into adopting. COMPANY INTRODUCTION AND BACKGROUND INFORMATION: According to the official website of Pepsi Co, PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees. Pepsi co, Inc is founded by Donald M. Kendall, and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of two companies(official website of Pepsi). However, Pepsi-cola was formed by the end of 1890s. With brands that are almost 100 years old, Pepsi ® Co. PepsiCo is organized in six divisions: Frito-Lay North America, Frito-Lay International, Pepsi-Cola North America, Gatorade/Tropicana North America, PepsiCo Beverages International and Quaker Foods North America. The Companys North American divisions operate in the United States and Canada and accounts for seventy percent of its sales. Its international divisions operate in over 175 countries, with PepsiCos largest operations in Mexico and the United Kingdom. PepsiCo is working hard to build its presence in emerging markets like India, China and Russia. PepsiCo World Headquarters is located in Purchase, New York. PepsiCo is traded as PEP on NYSE. In the year 2006 Pepsi was ranked among Top 100 Brands by Business Week, ranks 18th PepsiCo ranks 18 out of Top 50 Companies for Diversity list by DiversityIncs. However according to the annual report of 2005, the growth in the carbonated sector, had slowed down and due to that, the company is now ahead into diversification in organic products. (Official website of PepsiCo) PepsiCo is a leader in innovation (three of top ten new food and beverage products are Pepsi-Cola brands). Consumers consider PepsiCos Quaker and Tropicana brands the healthiest among all brands. PepsiCos success is the results of superior products, high standards of performance, distinctive competitive strategies and the high integrity of its people. (Source: official website of Pepsi Co, www.pepsico.com) BRANDS AND COMPANIES PepsiCo has hundreds of brands. These are some of the best known: Frito-Lay Brands, Pepsi Cola Brands, Gatorade Brands, Tropicana Brand, and Quaker Brands (Official website of Pepsi Co.). (Source: www.pepsico.com) MARKETING ENVIRONMENT: According to Dibb et.al, (2006), the marketing environment consists of the political, legal, regulatory, societal/Green, technological and economic and competitive forces (also known as PESTLE), that surrounds the buyer and the company. Marketing environmental forces are an important element because; they influence the customer by affecting their life style, standard of living, preferences and needs of a product as well as also alter opportunities that the marketer may want to take advantage of. It helps plan how marketing activities should be planned. The company has to keep a close view of the changes taking place in the marketing environment. To study how Pepsi Co, operates in Pakistan, it is an essential to view the macro environment. It consists of the factors and forces that directly affect the microenvironment of a company. MACRO ENVIORNMENT: The macro environment of Pepsi Co. Pakistan is as follows: ECONOMIC: Inflation: Inflation is basically a rise in the price of goods and services. But with respect to Pepsi, there is a very insignificant price change in the product and consumers drink Pepsi habitually so it does not create an impact on the demand of the product. Price Sensitivity: Because of the nature of the products there are some industries in Pakistan that are highly sensitive to the price. The Beverage industry is one of those sensitive industries because of its nature and competition in the market. The competition between the Pepsi ® and Coca Cola plays a very important role in determining the prices of the drinks. A decrease in the price by one competitor forces the other competitor to reduce the prices as well. Pepsi ® offers various discounts and cutting off the prices, time to time, in order to capture the market and give benefits to the people. Taxation: Taxes are imposed by the governments; it is one of the main reasons for an increase in the prices. Pakistan Beverages Pvt. Ltd. always tries to retain the prices but sometimes it is essential for them to make an upward change Currently the soft drink industry is under double taxation. The current tax rate is 25% at the retail price. According to Senator Ahmed Ali, Chairman, Senate Standing Committee, after the tax reduction, can not only benefit the companies but also result in a three fold benefit to the country. (Source: www.brecorder.com) TECHNOLOGICAL ENVIRONMENT: The technological environment, perhaps, is the most dramatic force now shaping our destiny. Technology has a tremendous impact on lifestyles, consumption patterns and our economic well-being. (Kotler, 2003) Although Pakistan is not a very technologically advanced country, it has always remained up to date with technology. POLITICAL ENVIRONMENT: The political environment includes the laws, government agencies and pressure groups that influence the overall running of the company (Kotler, 2003).The uncertain and unstable political environment in Pakistan causes many hindrances to each and every industry likewise the other industries; the beverage industry suffers a lot. Pepsi had also suffered a lot of boycotts for being an international brand. PORTERS FIVE FORCE ANALYSIS: According to Dibb et al, (2006), Michael Porter defined a model for competitive advantage, which consists of five competitive forces. This report will make use of the Porters five forces, to COMPETITOR ANALYSIS: All beverages available in the market are competitors of Pepsi ®, directly or indirectly. These competitors include Coca Cola, RC Cola, Pakola, Double Cola, Amrat cola, Makah Cola. Pepsis direct competitor is Coca-Cola. The non-soft drink competitors are tea, coffee, water, energy drinks, sports drinks, milks, etc which are all consumed on beverage occasions. Pepsi aims to gain a greater share of these occasions. Although Pepsi ® has captured over 70% of the market share in Pakistan (ipbu.co.uk) there is much rivalry between the two cola giants. They have to observe each others strategies for setting prices and executing promotional ideas. Pepsi and Coca-Cola had/have different brands of soda competing with each other: Brand Pepsi Coke Dark Cola PEPSI COCA COLA Diet DIET PEPSI DIET COLA Low calorie PEPSI ONE PEPSI EDGE PEPSI MAX(outside the US) COCA COLA 2 COCA COLA ZERO Lemon Lime Soda SIERRA MIST 7 UP(outside the US) SPRITE Cherry Soda WILD CHERRY PEPSI CHERRY COKE Orange juice TROPICANA MINUTE MAID Iced Tea BRISK NESTEA Root Beer MUG BARQS Sports Drink GATORADE POWERADE Citrus Soda MOUNTAIN DEW Mello Yello Surge Vault Vanilla-Flavored Pepsi Vanilla Vanilla Coke Lime-Flavored Pepsi Lime Coca-Cola with Lime (Source: website of Wikipedia for cola wars) STRENGTHS AND WEAKNESSES OF COCA-COLA: STRENGTH WEAKNESS Operating System Low market share Financial Strength Less Promotion Weaker Distribution Network (Please refer Appendices 1(a) for the explanation on the Strengths and weaknesses of Coca Cola COMPANY ANALYSIS: In Pakistan PEPSI Co. is operated under Pakistan Beverage Ltd, which is a major player in the beverage industry. It has been the market leader since 1988; still there is a healthy competition between these two major players, Coca-Cola and Pepsi. Over all, Pepsi Co holds a share of over 70% in the industry and the beverage industry of Pakistan has shown an enormous growth of 30% in the year 2006. (Source: www.iptu.co.uk, pepsico.com, brecorder.com) PRODUCTS OFFERS BY PAKISTAN BEVERAGE Ltd. Flavor Brand Color Cola Pepsi ® Orange Marinda Lime 7 Up Mango Slice Lime Mountain Dew Lemon Teem SWOT ANALYSIS: SWOT analysis is a framework, for generating alternatives. It refers to strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors whereas, opportunities and threats and external. (Dibb et al. 2006) The SWOT analysis of PEPSI is as follows: SWOT ANALYSIS OF PEPSI: STRENGTH WEAKNESS OPPORTUNITY THREAT Intensive Distribution Network Lacks Worldwide Acceptance Natural Environment Brand Image Sweeter Taste Operating System Population Financial Backup Promotion Financial Assistance Diversification Awareness Target Market Food division should expand internationally Social, cultural, economic, political and governmental constrains Quality Standard Target health conscious customer base National Image Focus on most important customer trend- Convenience (Please refer Appendix 1(b) for an explanation of the points mentioned above). TOWS MATRIX: TOWS matrix makes use of the SWOT analysis to provide strategic options: STRENGTHS S Intensive Distribution Network Sweeter Taste Promotion Target Market Quality Standard National Image WEAKNESSES W Lacks Worldwide Acceptance Operating System Financial Assistance OPORTUNITIES O Natural Environment Population Diversification Food division should expand internationally Target health conscious customer base Focus on most important customer trend- Convenience SO Strategies Intensive distribution network to reach a wider population Expand into healthier products by its quality standards Target health conscious customers through its promotion and new product launches as it has a national image WO Strategies: Gain advantage through expanding into food based products as it has a name for that THREATS T Brand Image Financial Backup Awareness Social, cultural, economic, political and governmental constrains ST Strategies It has a strong national image to overcome the brand image. It can improve on quality to overcome issues such as pesticides in Pepsi Make use of the national image to overcome, social, economic pressures WT Strategies Slowly build up its image in different countries and avoid unnecessary businesses Give financial backup, to franchises in other countries Should be responsive to the needs of customers around the world rather than just the western market STRATEGIC OPTIONS AND EVALUATION: After analyzing, the TOWS matrix, we can evaluate strategic options for PEPSI as mentioned below: OPTION 1: MAKE USE OF THE STRONG DISTRIBUTION SYSTEM TO EXPAND IN THE UNREACHED MARKETS OPTION 2: PEPSIS NATIONAL IMAGE IS VERY STRONG; IT CAN ALSO EXPAND INTO HEALTHIER PRODUCTS AND TARGET HEALTH CONCIOUS CUSTOMERS. OPTION 3: EMPHASIE ON PRODUCT ATTRIBUTES MORE, SUCH AS, QUALITY THAN THE BRAND IMAGE OPTION 4: DIVERFIY INTO OTHER PRODUCTS SUCH AS FOOD AS ALREADY LAUNCHED IN OTHER COUNTRIES AS IT HAS A STRONG PROMOTION BASE OPTION 5: ADOPT SCHOOLS OR CHARIBLE INSTITUTIONS TO MAKE A FAIR IMAGE OF THE BRAND IN PAKISTAN DUE TO BRAND ISSUES OPTION 6: LAUNCH NEW FLAVOURS OF PEPSI, SUCH AS DECAFFINATED DRINKS. OPTION 7: MAINTAIN THE CURRENT POSITION MARKETING STRATEGY AUDIT: According to Dibb et al. (2006) Marketing strategy articulates the best way for a company to use its business resources and tactics to achieve its marketing objectives. It consists of the specific strategies for the target markets and positioning, the marketing mix and marketing expenditure levels. In marketing strategic audit, a company defines its mission statement and marketing objectives and analyzes whether the marketing strategy responds to the threats and opportunities in achieving those goals. BUSINESS MISSION: In the first step of the strategic planning, the company defines its mission statement. A mission statement drives the goals that are to be attained. It also defines the core area of activity of the company as well as, gives everyone a clear view of what the company wants to achieve. (Dibb et al. 2006) Following is the mission statement of Pakistan Beverages Pvt. Ltd. and the analysis of its strength and weaknesses. Pepsi ® Cos overall mission is to increase the value of our shareholders investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers, providing products that are safe, wholesome, economically efficient and environmentally sound, and providing a fair return to our investors while adhering to the highest standards of quality. (Source: www.evablue.com) The mission statement of Pepsi ® Cola International is no doubt a customer and environment oriented mission statement. It identifies the objective of the business that is to increase the profit through customer satisfaction by not compromising on the quality of the product. (Please refer Appendix 3(a) for the strengths and weaknesses of the mission statement) MARKETING OBJECTIVES: The mission of the company leads to a hierarchy of objectives, including the business objectives and marketing objectives. Marketing strategies must be developed in order to support those marketing objectives. The marketing objectives of the company should be clear and specific. (Dibb et al, 2006 and Kotler, 2002). The following are the marketing objectives of Pakistan Beverages Pvt. Ltd. To have the sales figure that is better than the last year The awareness of the product Availability of product to all segment of the consumers (Please refer Appendices 2(b) for an explanation of the points mentioned above.) MARKETING STRATEGY: Strategies direct the opportunities to follow, it leads to the target market that should be captures, the basis for competing and differential or competitive advantage to attain for the desired product. (Dibb et al. 2006) The marketing strategy of Pakistan Beverages Pvt. Ltd. is, To provide the customer the best beverage of the country To create awareness among the customers about the best soft drink available in the country. To give the product, a substantial support to capture its place in the market. (Please refer Appendix 2(c) for the explanation of the points mentioned above) STRATEGIC OBJECTIVE AND STRATEGIC FOCUS: After reviewing the overall corporate vision, mission statement, corporate goals and the SWOT analysis, ANSOFF matrix, provides an overall direction of the firm and it helps in the decision making process. (Dibb et al. 2006) ANSOFFS COMPETITIVE STRATEGIES Fig: 1.1 Ansoffs competitive strategies (source: Kotler, 2002, pg 100) According to the Ansoffs matrix, a company may choose one or more competitive strategies to assist strategies objectives. The three growth patterns defined are, intense growth for existing products, diversified growth for new products and new markets and integrated growth for the growth of the company. (Kotler, 2003; Dibb et al. 2006) Currently Pepsi Co. Pakistan is following Intense Growth Strategy through market penetration. MARKET PENETRATION: Market penetration is a strategy for increasing sales for existing products in the existing market. (Dibb et al. 2006) Pepsi try to achieve increased market share through aggressive advertising. Pepsi also sponsors a lot of sports activities and get into promotional offers and deals with different restaurants and educational institutions THE DIFFERENTIATED MARKETING STRATEGY: Selective Strategy: Selective strategy is also known as differential strategy. The product itself may or may not be different as in many cases only the promotional message and distribution channels vary. (Source: www.netmba.com) The Company is very much selective in all of its effort because any slightest change can affect the company. PBL not always uses the same routine for the overall promotion of PEPSI. Since this company has to compete well and one of the business mission of Pakistan Beverages LTD is to become the number one in the Pakistani market, thats why they dont want to give any place to its competitor untouched to attack on the company brand. Cue Strategy: Having so many competitors in the market, especially Coca Cola, Pepsi ® is facing difficulties in differentiating this product. Now the company is using the Cue strategy so as to perceive the customer, that this is the only brand in the market. Pepsi is made available everywhere through intensive distribution. To do this, Pepsi provides stands and refrigerators to the retailers so that PEPSI is made visible at once. MARKET SEGMENTATION: According to (Dibb et al. 2006) market segmentation is a process where heterogeneity can be grouped into smaller homogenous groups. Pepsis market is segmented into two distinct groups: Distribution. Consumer. Distribution With regards to sale, there are three distinguished areas where Pepsi ® is distributed: Open market place, small shops and kiosks. Institutional sales (hotel, club, restaurants etc.) Educational institutes (school, colleges, universities etc.) Consumers As far as consumers are concerned, undifferentiated marketing is practiced. Company doesnt want to confine Pepsi ® to any particular segment. However, their advertising campaigns depict that Pepsi ® is targeted more towards teenagers TARGETING: According to Dibb et al. 20066, targeting involves, decision required to cater a specific segment. TARGET MARKET STRATEGY: A company must keep in mind its capabilities and resources before following a specific targeting strategy. (Dibb et al. 2006). Undifferentiated Strategy: Undifferentiated strategy is, when a company designs, one market segment to cater the entire target market. (Dibb et al.2006). Although, Pepsi uses an undifferentiated Strategy, yet the main focus of Pepsi ® seems towards youngsters under the age bracket of twenties. This generation is called Generation X and constitutes a larger portion of the population. As a result all promotional schemes are targeted towards them. MARKETING PROGRAMMES: To make the marketing strategy a reality, it is very important to make an appropriate marketing mix (Kotler, 2003; Dibb et al. 2002). MARKETING MIX: Marketing Mix comprises of the 4 Ps as mentioned below: Product Price Place/distribution Promotion These are the very essential parts, which determine the success of any corporation. Among these Product, Place, and Promotion are in the hands of the company but sometimes price may or may not be set by the company as in the case of competitive-based pricing, depends upon competitor price and the market mechanism. (Kotlet, 2003; Dibb et al. 2006). In the case of the Pepsi ®, company sets great stress on these elements, which will be discussed briefly, THE PRODUCT VARIABLE: Product variable involves, creating a product keeping customers wants and need in view. (Dibb et al.2006). Pepsi ® A Consumer Product Pepsi ® is a consumer product. People buy Pepsi ® for the personal consumption. So the attributes of people affect this product very much. Peoples liking and disliking, people views about themselves, their views about the product, product positioning in the peoples mind, their taste, preferences, habits, income are some factors, which affect the sale of the Pepsi ®. Category __ Convenience Product Pepsi ® falls in a category of convenience product because of Low price Widespread distribution, convenient locations. Mass promotion by the producer. Product Attributes Quality: Normally consumer category products are very quality sensitive. Pepsi ® is a drink for refreshment and thirst quenching, therefore; the company must focus on the quality level. PRICE VARIABLE: According to Dibb et al. (2006) Price is very a sensitive issue in the case of every product. It is also a major threat in the competitive market. Sales figures are unusually affected if the pricing for the product is not set according the considerations. It is a common experience that Low-Price strategy is normally used to gain a high market share. This strategy is especially useful for the case of new product. (Kotler, 2003) Also High-Price strategy is also set for the purpose to perceive the customer, a product of high value. (Kotler, 2003) Based on the above assumption, we can say that prices affect the people perception about the product. People perception is very important in the purchase decision. Customer buys the product about which they perceived that it is the better product. Event-Based Pricing Pakistan Beverages Pvt. LTD also makes use of the special events in Pakistan. One of the most important events in the Pakistan is RAMADAN. The price of Pepsi in the season of Ramadan in normally less as compared to other seasons. But this special price is normally on the 1 and 1-1/2 liter bottles not on the 250ml. Pricing Strategies: Different pricing strategies exist for different marketing purposes. So marketing objectives plays a significant role in the determination of pricing strategy. Market-Penetration Strategy: Every firm can easily gain a large market share if it provides the better value that justifies the cost of the value. Pepsis pricing strategy is based on the marketing penetration strategy in order to become a market leader in the beverage industry. Positioning Strategy and the Price: It is a general practice that product price is set according to the product positioning. Product positioning gives an imagery of the product i.e. whether the product is luxurious or the convenience product. (Kotler, 2003) Pepsi ® is positioned as a consumer (convenience) product and people buy this product frequently with little involvement, comparison. Pepsi ® is positioned as a drink for thirst quenching and refreshment. So it cannot charge a high price for the product because several substitutes exist in the market. PLACE/DISTRIBUTION: Place Utility Concept: The product must be available at a convenient place for the customers ease (Dibb et al. 2006). One of the most important Concepts is the place utility. One of among several reasons to get a big market share in the Karachi market is the mass distribution by the company. It has been observed that people value the availability of the product. Thus the company follows an Intensive distribution strategy to make the product available everywhere. Distribution Strategy: Pakistan Beverages LTD has a very strong strategy for the distribution of the product. Company knows the importance of the distribution network in this competitive environment. Thats why a proper distribution network is working under the control of Pakistan Beverages Ltd. Intensive Distribution: Intensive distribution is to make the product available at all possible locations (Dibb et al. 2006). Company believes in the Intensive distribution of the product. What makes the Pepsi ® to adopt this strategy is the nature and category of the product because this product is consumed with little or no involvement so one of the great factors which affect the sales of this product is the availability of this product. PROMOTION: Promotion activities refer to the communication activities used to inform consumer about the product (Kotler, 2003). Integrated Marketing Communication Strategy: Pepsi ® is convenience product and it falls under a category of habitual buying behavior. There are many substitutes of Pepsi ® in the market. People buy this product with little involvement. So this kind of products usually requires a well-established promotion strategy. Pepsi ® is also involved in the heavy promotion of this product. So in order to make its promotion and communication more effective, it uses the integrated marketing communication strategy. Promotion Mix: Pepsi ® uses different promotion tool for the promotion of this product. The selection of the tool depends on the nature of the type of promotion Product Life-Cycle Stage: A companys strategies change according to the product life cycle stage. (Kotler, 2003) Promotions for the products in different stages require different promotion strategy. The product, which is in the introduction strategy, requires heavy promotion strategy to create awareness about the product. In the same way, products in the different stages require some other strategy. Since Pepsi is in the middle of the Growth and Maturity stage, the company uses a Push strategy. . Figure: 1.2 (source: Kotler, 2003 pg, 328) Push Strategy: A push strategy refers to, making use of the companys sales force and promotional activities to create consumer demand. (www.tutor2u.net) Company uses a push-strategy for its product Pepsi ®. Company builds-up the consumer demand by different means i.e. by advertising, sales promotion and consumer promotion, so that the product can be easily pushed through its channels and outlets. In promotion, Pepsi ® focuses on two areas, Sports Music In sports, Pepsi ® gives adequate coverage to cricket, which is the most watched sport in Pakistan and Music, by making Leading Cricketers such as Wasim Akram and Shahid Afridi endorse for the product and as well as Pop singers such as Hadiqa Kiyani promoting Pepsi. Tools of Promotion Another major decision is to determine which tool for the promotion is to use. Some of the tools for the promotion are given below. Advertising: This tool is quite successful for the past few years. Company uses this tool to promote its product among its customer. Advertising Objectives Persuasion: The main primary objective of the advertising of the Pepsi ® is to persuade the consumer to buy this brand. Pepsi ® advertises through the following media: Magazines and newspapers. Radio and television. Outdoor displays (Posters, billboards, signs and skywriting). Pepsi ® conducts advertising to achieve the following benefits: Long-term build up of the Pepsis image Institutional advertising. Long-term build of the brand name, Pepsi ® Brand advertising. Information dissemination about a particular sale (price reduction) or event (new promotional scheme) Classified advertising. (Kotler, 2003) (Please refer APPENDIX 3(A) for brand image and brand identity) RECOMMENDATIONS AND CHOSEN MARKETING STRATEGY: Pepsi is the leading soft-drink brand of Pakistan. Currently all the efforts done by the company, are keeping Pepsi as a market leader however, the company should adopt the following in order to maintain its share and to remain aggressive in the market. ANSOFFS MATRIX: INTENSIVE STRATEGY: The company has already adopted the strategy of Market Penetration through, advertising and pricing however, there is a very little development of Pepsi in the other two strategies: PRODUCT DEVELOPMENT: It is a strategy to increase sales by either developing new products or by making an extension of the current product. (Dibb et al. 2006) Although Pepsi has been in Pakistan from a long time, it has done very little in order to launch new products as already launched in other countries. Pepsi should think about extending the current line of Pepsi to the decaffeinated Pepsi as well as brining other flavors of Pepsi in Pakistan. Expand into Healthier Products: Many consumers are seeking to lead a healthier lifestyle, reducing fat and sugar in their diets. It should, launch Tropicana and energy drink products in Pakistan. Because of the increase in the consumer health awareness, the rise in sales for these markets has steadily grown over recent years. MARKET DEVELOPMENT: Product development is a strategy to improve sales by introducing current products in new markets. (Dibb et al. 2006). PEPSI is right now, catering most urban and some rural areas. Pepsi should reach the old age people and rural places like those in Balochistan and NWFP which remains uncatered. MARKETING MIX: Although the marketing mix of Pepsi is very good, the alternatives and recommendations mentioned above can go with the same marketing mix but, however, it should i